My Learning Journey Throughout my participation in the Hackathon workshop and group presentation, I have experienced significant personal and professional growth. These experiences have not only deepened my understanding of marketing but also equipped me with practical skills essential for my future career. One of the biggest challenges I faced during the Hackathon workshop was working under time constraints to develop a viable solution for Delmora, a jewellery brand. Generating innovative ideas while ensuring feasibility was difficult, especially with diverse perspectives within the team. However, through active discussion, compromise, and structured brainstorming, we successfully aligned our ideas and delivered a presentation. The Hackathon workshop required strategic thinking and adaptability. My team looked at problems and solutions for Delmora within the 10k budget. We had to approach this by looking at the brand from the consumer’s perspective. We applied framew...